sticky affair!
This was a college assignment and the topic was to design a series of press ads for adhesive giant 'Fevicol'. While most of my classmates were making use of the pre-existing image of Fevicol 'ye fevicol ka majboot jod hai, tootega nahi!', I wanted to take a different approach. Around the same time Fevicol had come up with new packaging, it was easy to use and very convenient!. I decided to take it up and the theme of my campaign was: fevicol in new squeeze bottle! I decided to go with illustrations, as it would be much effective to highlight the advantages of the new packaging over others.